The Salviani company of Castel Madama (Rome), a leading company in the processing of table olives, has renewed the graphics of its flagship line “Le Ideali” with the aim of enhancing the Made in Italy origin of raw materials, increase the level of service and establish an increasingly direct relationship with the consumer.
“The relationship between our company and the final consumer is sanctioned through the offer of high quality products which, through packaging, are able to speak to the end user”, explained Serena Cascini, marketing manager.
And communication on packaging plays a fundamental role in this field.
“It allows us – he pointed out – to make a real leap forward in terms of image. The new thermo-sealed trays, for example, highlight the Italian character of the olives, with the inclusion of the 100% product brand Italian”.
Overall, there are five “Le Ideali” references affected by the restyling: three in brine (Bella di Cerignola, Castelvetrano and Verdi sweet) and two seasoned (Leccino pitted and Verdi spicy). “For each product – underlined the marketing manager – we went to indicate three ideal modes for use in the kitchen. On a visual level, then, the individual references are enhanced by a specific color, which also improves their presentation on the shelf. A further service is represented by the freshness-saving cap, open and close, which guarantees the conservation of the cultivars in the refrigerator after the first opening “.
“Our company – concludes Cascini – strongly believes in research and development as a tool to support growth. In recent months, in this regard, we have also invested to expand the I BioUnici line with a new reference: Bio Lupini in brine” . The new entry completes an organic range consisting of four types of olives (Bella di Cerignola, Baresane, Green and Green Castelvetrano) and delicious products such as chillies and dried tomatoes.
